From 100K Users in 3 Countries, to 1.7M+ Users Across 120
How we engineered global growth for a streaming platform, at just $0.07 per install.
Client Profile
About RTS Planeta
RTS Planeta is the digital streaming division of Radio-Television of Serbia (RTS), a leading broadcasting organization in Southeast Europe.With a growing library of drama, news, documentaries, and variety shows, the platform makes national content accessible across web, mobile, and smart TV platforms, serving as a cultural hub for Serbian communities around the world.
From Barbie, Game of Thrones, and Harry Potter, to CNN, Discovery Channel, and HBO, the company reaches hundreds of millions of viewers across platforms and languages in over 220 countries.
Industry
Business Overview
Audience Reach
Primary Platforms
Website
Industry
Business Overview
Audience Reach
Primary Platforms
Website
Gaps We Identified
Strong local traction, but the platform was struggling to scale its user base globally.
The Strategy That Worked
Paid acquisition, organic virality, and audience-driven content.
Persona-Led Targeting
Through in-depth market research, we identified key audience segments and analyzed their behavior across regions, using data to develop personas that shaped our paid and organic strategy.
Full-Funnel Paid Media Execution
Armed with insights, we launched full-scale paid campaigns across Meta, YouTube, Google Search, and Display. We tested aggressively, learned quickly, and doubled down on the best-performing campaigns.
Strategic Content Repurposing
We transformed long-form streaming content into short-form, platform-native clips and reels, designed to entertain, spark engagement, and go viral.
How We Brought It To Life
Scaled in high-ROI markets
We tracked performance across dozens of countries, identified where CPIs were lowest and app engagement was highest, and allocated our budget to the best-performing regions.
Created a repeatable system for virality
By turning binge-worthy clips into snackable, shareable videos, we created a repeatable system that generated millions of views monthly, with videos consistently crossing 3M+ in reach, resulting in tens of thousands of organic sign-ups for the app.
Rapidly grew their global audience
Through strategic international expansion and targeted outreach, we helped RTS expand from a regional broadcaster to a platform serving Serbian-Croatian speakers globally, building their presence in key international markets.
The Results
17x
Increase in User Base
- From 100K to 1.7 M+
- From 3 Countries to 120+
4M
New Followers Across Platforms
5k to 70k
0 to 55k
$0.07
Cost Per Install
- Average CPI consistently between $0.10 and $0.20
Hear It From The Client
Tatjana Citic
Deputy Executive Director for Development and New Business Affairs at RTS
“The team came highly recommended, and they lived up to every word. They earned our trust early, and only strengthened it as we grew. What impressed us most was how methodical and fast they were at learning new markets, and getting traction in places we had almost no presence in.”
We revive dead feeds and put them back on the map
Whether you’re struggling to gain traction or stuck in one region, we help you build momentum and break into new markets.