Scaling Monetization by 2,600x Across 24 Social Accounts
How we took a global media brand from 18M to 408M video views in just 12 months.
Client Profile
About Warner Bros. Discovery
WBD is one of the most influential names in global media, home to franchises and brands that have shaped pop culture for decades.
From Barbie, Game of Thrones, and Harry Potter, to CNN, Discovery Channel, and HBO, the company reaches hundreds of millions of viewers across platforms and languages in over 220 countries.
Industry
Business Overview
Audience Reach
Primary Platforms
Website
Industry
Business Overview
Audience Reach
Primary Platforms
Website
Gaps We Identified
Massive global presence, but the social media operations weren’t keeping up with the scale.
The Strategy That Worked
Multilingual execution, platform-native production, and performance-driven decisions.
Built a Diverse Team, with Intent
We hired a multilingual social media team fluent in Hungarian, Romanian, Bulgarian, Serbian, and English. Each team member brings native-level fluency, with a strong understanding of the local culture and nuance.
Created a Scalable, Video-First Production Process
We built a content production process around the client’s vast video archive, streamlining how clips were sourced, edited, localized, and published across 24 social accounts.
Set up a Weekly Feedback Loop
We implemented a weekly reporting cycle to track regional video performance, monetization outcomes, and audience sentiment through comments.
How We Brought It To Life
Produced ~240 videos per month
Posted 30+ localized videos per account, across 24 accounts, every single month.
All content now meets platform best practices and is optimized for watchability, retention, and cultural relevance.
Analyzed engagement through a cultural lens
Because our team spoke the language (literally and culturally), we were able to pick up on subtle shifts in regional preferences.
These insights directly informed what got posted, what got cut, and how each region’s strategy evolved.
Launched cross-promotion campaigns and paid ads
We planned and executed cross-promotional campaigns for high-profile titles including Barbie, Game of Thrones, House of the Dragon, and Minecraft.
We also used targeted ads to increase reach and drive visibility for partner/promo content.
The Results
21x
Increase in Video Views
- From 18.5M to 408M views
- Across Meta and TikTok
4M
Followers Across 3 Social Platforms
45% increase
3.2x growth
TikTok
0 to 643K followers
YoY
Massive Growth in Monetization
- Successfully monetized 6 new accounts across the portfolio.
Hear It From The Client
Svetlana Komnenic
Marketing Manager at Warner Bros Discovery
“Working with forleap has been one of the smoothest, most energizing collaborations we’ve ever had. Every challenge was met with solutions, not excuses. It’s rare to find a team that can move so fast without sacrificing quality, but they pulled it off every single time!”
We fix broken social systems, at scale.
Whether you’re managing 3 accounts or 30, we’ve got the playbook that can help you scale with structure, speed, and sustainability.